AGJR  105
Introduction to Agricultural Communications

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Week #7:	Agricultural Audiences
Learning Objectives:	Identify different types of agricultural audiences Understand how the media impacts the national perspective Identify different types of agricultural media Describe specific companies, clients, and roles
Instructional Activities:	Download the PowerPoint Interactive Study Guides Agricultural Communications - The Discipline   Agricultural Audiences Media Dynamics
Ag Media Web sites:	Advertising   AdFarm www.adfarmonline.com Stephens & Associates Advertising, Inc www.stephendsad.com The Showbox Magazine www.theshowbox.com Associations   American Quarter Horse Association www.aqha.com American Southdown Breeders Association www.southdownsheep.org Broadcast   AgDay Television www.agday.com RFD-TV www.rfdtv.com Texas Farm Bureau www.txfb.org Internet Communications   Biggs-Gilmore Communications www.biggs-gilmore.com Photography   Browarny Photographics Ltd. www.browarny.com Farm Journal Media www.farmjournalmedia.com Grant Heilman Photography, Inc. www.heilmanphoto.com Publications   Doane Agricultural Services www.doane.com Shorthorn Country www.shorthorn.org Spudman www.spudman.org Public Relations   Development Alternatives Inc. www.dai.com Gibbs & Soell Public Relations www.gibbs-soell.com The Standing Partnership www.standingpr.com       Heilman Photography   AQHA Gibbs & Soell Shorthorn Country Browarny Photographics Ltd.   American Southdown Breeders Association Biggs-Gilmore Communications Doane Agricultural Services AgDay Television
Assignments:	Exam 2 - October 28

If any of the above information is incorrect, or needs to be updated, contact Dr. Tracy A. Rutherford.

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