AGJR 105: Introduction to Ag Comm.

AGJR 105
Introduction to Agricultural Communications

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Week #: 2	History of Mass Communication: caves to computers
Learning Objectives:	Examine the origins of mass media. Discuss media literacy. Describe elements of media literacy.
Instructional Activities:	Download the PowerPoint Interactive Study Guides Mass Communication Defined Media Literacy More Media Literacy Activities for further development: Make a list of the things you have learned from the mass media in the past 24 hours that you would not have otherwise known. Try to go beyond news items to media sources that inform you in less explicit ways (i.e. product information in advertising, jokes from situation comedies, David Letterman's monologue, game show prize descriptions, movie locations). Now share your list with a classmate. Do they have any of the same items in common? Which ones? What kinds of items were different? Can you provide a cultural explanation for these commonalities and differences?
Assignments:	Read Chapter One in Agricultural Communications Changes and Challenges Continue exploring the Internet for relevant materials to discuss in the next class meeting.

If any of the above information is incorrect, or needs to be updated, contact Dr. Tracy A. Rutherford.