AGCJ 307
Agricultural Communications and Journalism

• What is the purpose of the video shots your team chose to include in your video script?
• What were you trying to explain with each different type/setting of shots?
• What approach (informational, educational, humor, etc.) works best for your video?

Final Video (200 pts). Your team will shoot a variety of shots to promote your product or service. Try different angles. Try different perspectives. Be creative, but informational and educational too; use various effects and transitions (dissolves, wipes, cuts), but please keep in mind the need to have a motivation for using transitions and effects. Your finished video will be NO LONGER THAN 60 SECONDS, which means you have to capture several minutes of video; you have to keep plenty of material to edit for the final product. Your team will turn in the finished, edited version of your video for a grade. Keep these points in mind while shooting the video.

• Why did your team choose the types of shots you chose?
• Why did you choose a long shot?
• Why did you use a low-angle shot?
• What was the “usability” of your shots?
• Were the shots shaky, out of focus?
• Could they be used in a “real” situation?
• How could your team improve upon the video?
• What WILL you do differently with video you shoot in the future?

Video Critique (50 pts). After you shoot and edit the video, watch it and critique it. You do not have to comment on EVERY shot, but you do need to provide an overall impression of what you accomplished. You will submit the videotape with the written critique. Grading for this portion of the project is based primarily on the written critique. However, I will look at the videotape and comment on the shot choices. The critique must be at least one page in length (single-spaced) and include a discussion of the components of a quality videotape product. Only one critique is necessary for the entire team; individual team members do not need to submit separate critiques.

Your products for this project will be a video script/plan (50 pts, Due 10-12-04), according to the plan guidelines discussed in class; a final "edited" version of your video, ready for posting to the Web (200 pts, Due 10-28-04); and, a one-page (single-spaced) video critique (50 pts, Due 10-28-04) using the guidelines discussed in class and the questions listed above.

Note: You cannot use these scripts, videos, or critiques for your assignment.

Refer to the Tutorial for more information on brochures.