AGCJ 307
Agricultural Communications and Journalism

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Promotional Web Sites

Be sure to view the Score Sheet to see point values

Web Site Design (100 pts). Your team did such a fantastic job with the video, that the same company that hired your team wants you to design a World Wide Web site to promote their agricultural product or service. To increase the company’s chance of getting a creative product, they request each team member to develop his/her own Web site, which will be in competition for the eventual contract. The company specifically wants to see lots of graphics, but also want the site to load quickly because most agriculturists still do not have high-speed Internet access. How will you solve this dilemma? The company wants your video to be a major feature on the entry page for this site. How will you address this request in the design stage of creating this Web site? While designing the site, address these additional points.
  • Who is the targeted audience for this site?
  • What content (critical, complimentary, and supplementary) is needed in this site?
  • How will you make the Web site design effective (loads quickly, attractive, stickiness)?
  • What color, graphics, and text work best to attract unique visits and retain repeat visits?
  • How does writing for the Web site differ from traditional print materials?
  • What type of Web technologies will be needed to complete this project?
  • How will you promote the site worldwide?
  • What types of interaction/communication formats are necessary for the site to be successful?
  • What is your timeline for achieving the desired finished Web site?
You will turn in a rough sketch (storyboard) for this assignment. The Web site design must include:
  1. At least five individual pages
  2. Links on every page (preferably to other pages in the site)
  3. At least one link to another site (i.e., a site that you did not develop)
  4. At least one clip art, picture or graphic per page
  5. Bulleted and/or numbered lists on one of the pages
  6. One table on one of the pages
  7. Your video or part of the video you created in the previous assignment
  8. Communications links (e-mail contact) on every page.

Final Web Site (200 pts). You will develop the agricultural product or service Web site according to the design you submitted for review. You may use any of the Web editing software programs (FrontPage, Netscape Composer, HTML coding) to produce this site. Some things to keep in mind are:

  • Visual appeal
  • Functionality
  • Usability
  • Original creativity
  • Promotional code
Your products for this project will be a Web site design (100 pts, Due 11-4-04), according to the guidelines discussed in class and the completed Web site (200 pts, Due 11-23-04).

Web Site Designs Final Web Sites
Example #1 Example #1
Example #2 Example #2
Example #3 Example #3

Note: You cannot use these designs or sites for your assignment.

Refer to the Tutorial for more information on brochures.

If any of the above information is incorrect, or needs to be updated, contact Tracy Rutherford.
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