AGCJ 307: Electronic Media - Writing for Broadcast/Program Content/Advertising

AGCJ 307
Electronic Media Production in Agricultural Communications

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Week #7	Writing for Broadcast, Program Content, and Advertising
Objectives:	Examine program content differences in video products. Discuss training and education, advertising, entertainment, and news videos. Review audience analysis during video production phases. Explore writing styles for video scripts. Establish word limits in scripts for commercials. Examine audience appeals used in advertising/commercials.
Activities:	Get the Writing for Broadcast Study Guide. Get the Program Content Study Guide. Bookmark - Writing for Broadcast Bookmark - Broadcast Advertising READ - Campaign Publications READ - Media Scope: TV Ratings READ - School/TV Violence: Content, Context, and Consequences READ - Advertising...like you needed to see more... READ - TV Advertising for Small Business & Professionals READ - Comprehensive TV Ad Resources READ - Accenture's Take on TV Advertising GET - Video Storyboard Layout GET - Video Script Layout
Assignments:	Complete the Video Script, due to your instructor on 10-12-04. Continue exploring the Internet for relevant materials to discuss in the next class.