AGCJ 404: Communicating Information

AGCJ 404
Communicating Agricultural Information to the Public

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Week #11	Press Releases
Objectives:	Determine if current events are newsworthy, based on common news determinants. Write a press release using the inverted pyramid style. Prepare a photograph for submission according to procedures discussed in class. Evaluate a photograph, based on accepted newspaper photography principles. Assist other students with technical report writing tasks.
Activities:	Get the Press Release Study Guide. Get the Photographs and Captions Study Guide. News Writing and Press Releases Birth of the Inverted Pyramid How to Write a Press Release Pros and Cons of the Inverted Pyramid Writers Should Avoid the Inverted Pyramid Helping Writers Take Charge: Five Tools for Editors The Nut Graf and Breaking News The Power of Leads Press Release Content Basics 10 Essential Tips to Ensure Your Press Release Makes the News How to Write a Press Release Dr. Randall Hansen's Guide to Writing Successful Press Releases
Assignments:	Read: Chap. 3, in Gurak & Lannon (2004). Quizzes: Mechanics Lab: Press Release. Project Due: Fact Sheet, due on 11-5. Continue exploring the Internet for relevant materials to discuss in the next class.