AGJR  405
Agricultural Magazine Production


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Week # 4: Advertising
Learning Objectives: How to identify advertisers
Why advertisers use magazines
Characteristics of magazine advertising
Instructional
Activities:
Advertising

Thursday - Advertising

Guest Speaker: Ms. Ruthie Boring is a Texas A&M graduate ('88) and Marketing Consultant for The Eagle in Bryan, Texas. Ms. Boring is an active member of many professional organizations, including the Brazos Business Club. Ms. Boring has been in sales and marketing with The Eagle since 2001.

Advertising Contracts

Assignments: List of 5 possible advertising contacts DUE February 15
Continue exploring the Internet for relevant materials to discuss in the next class meeting.

If any of the above information is incorrect, or needs to be updated, contact Tracy A. Rutherford.

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